Sony Logistics Europe B.V. (SLE) in Tilburg, The Netherlands is the European Distribution Centre (EDC) of Sony Europe. It stores all product ranges of Sony Electronics, which are shipped in by truck, sea and air freight from plants in Europe, Japan and Asia. SLE, which has a ‘footprint’ of about 80,000 m2, distributes directly to dealers and to local Sony warehouses across Europe, Middle East and Africa. The consumer electronics industry is highly competitive, and Sony Supply Chain Management is constantly looking for ways to advance its operation and to move ahead of the competition, in support of Sony’s strategy to be ‘preferred supplier’ to all its dealers. RFID technology is regarded as a promising means to enhance operations, reduce cost, improve quality and minimise risk. Of course, it also fits developments at major clients of Sony in Europe. Supported by Mieloo & Alexander Business Integrators (M&A) of Rotterdam, The Netherlands, SLE initiated an RFID test & pilot program in 2004. After extensive readability tests in 2004, Sony and M&A began in January 2005 with the preparations for an RFID/EPC™ UHF 868 outbound slap and ship pilot between the EDC in Tilburg and Birkart Logistics in Cologne. Birkart is the third party logistics provider that handles all Sony deliveries to Distribution Centres and stores for major customers in Germany.